Asian Journal of Language, Literature and Culture Studies

The tourist attraction of the heirloom washing ceremony is very popular in Indonesia, but few researchers know about the meaning contained in each heirloom washing symbol. Based on a phenomenological perspective, this research sought to analyze the meaning of symbols, especially the religious meanings in the Sunan Kalijaga’s heirloom washing tourist attraction. In-depth interviews revealed that the religious values such as an invitation to worship Allah SWT and the importance of prayer are the main meanings of Sunan Kalijaga's heirloom washing. Storytelling is a tool to convey the religious meaning both online and offline. The main contribution of this research is the importance of analyzing the symbols of heirloom washing that are meaningful. The results also have implications for the management of the tourist attraction of heirloom washing, in order to convince more tourists to visit this destination.