Asian Journal of Language, Literature and Culture Studies

This paper examines how Hausa speakers use phonological features to serve as markers of identity, exploring examples such as regional accents, ethnic speech patterns, and youth-driven linguistic innovations. Phonology is deeply intertwined with sociolinguistics, reflecting the intricate ways in which sound systems are shaped to contribute to interaction and social identity. Sociolinguistic studies have consistently shown that individuals adapt their phonological features to align with or distance themselves from particular groups. It shows the role of social variables, including age, gender, and social networks, in shaping phonological variation. By investigating these dynamics, the paper argues that phonology not only reflects societal structures but also actively participates in constructing and negotiating social identities. The paper emphasizes the need for interdisciplinary research to understand how language variation connects to broader cultural and societal changes. Future research should incorporate advanced phonetic analysis tools and experimental methodologies to further explore how phonological variation reflects emerging societal trends, particularly in digital communication spaces.